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7 Useful Tools for Social Media Marketing Success in 2020

Social media marketing involves many tasks. Staying at the top of all of them requires skills along with some best-rated tools. You can easily learn the required skills with the best social media marketing training courses provided by Basecamp Digital. For tools, you ought to read this blog. We have mentioned some well-known tools which are popular right now in social media marketing and help different facets associated with it. Read on to find all of them.

1) Canva

Design is an important aspect that goes along with the content. The right combination of content and design is the top priority. 

Canva is one of the best free design tools available today with some really nice free templates. Today, many marketers rely on Canva for making social media images quickly. To make your pictures easy and professional without having to do much of the actual design work, you can use ready-made templates, icons, and illustrations. 

One of the great advantages is Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.

You can use the premium version too which contains a great library of pre-designed images to run your social media campaign.

2) Buffer Publisher

Buffer is one of the most popular social media marketing tools. It has many amazing features. But the simple and intuitive interface makes scheduling post an easy task. Moreover, it helps in posting on different platforms like Facebook, Instagram, Twitter, LinkedIn, and even Pinterest.

Besides, they also have both Android and iOS apps as well as a Chrome extension that’s great for Buffering.

3) Buzzsumo

BuzzSumo is one of the best tools for discovering new and popular content on the web. You can use it to analyze which content performs best for any topic and can also spy on your competitors and see their content performing well.

You can use this tool to determine your content on what keywords and topics to target. You can use the tool to find relevant social media influencers for your collaborations.

4)  Google Trends

Google Trends is a free tool that helps anyone search for trending topics online.

Google Trends is a free tool that Google created to help anyone search for trending topics online.

The tool is used by many brands to monitor remarkable things happening around the world, while professionals use it as a way to discover and share information about what is most popular right now.

You can also use the tool to monitor keywords to see if they are trending and what are their current volume.

5) Feedly

Like to be updated with the latest news and trends from around the world? Feedly is here. Whether they come from the news, blogs, social media posts, RSS feeds, or other sources, you can use it to view updates on any subjectyou’re interested in.

Instead of having to visit each website, blog, etc. to get updates, Feedly lets you see all the information in one single place. 

You can access Feedly from your computer, the web, or your mobile device.

It’s great for content ideation as well. You can add and see several of the blogs, authors, and publishers whose content you like in a single feed.

6) Later

Later permits you to plan and schedule your Instagram, Twitter, Facebook, and Pinterest posts. The drag-and-drop calendar makes it simple for you to map your upcoming posts and see how your feed is going to look at a glance.

It also allows you to monitor your analytics, helping you to find out the best time of day to post and the best hashtags to use. 

7) Unfold

One of the most popular template apps for Instagram Stories!

Unfold is the toolkit for storytellers. It is an iOS and Android app that helps you create beautiful templates for Instagram stories.

It’s a perfect app for lifestyle brands that want to create stylish collages to keep their social media accounts and receive the maximum amount of engagement from followers.

If you are looking for a quick and easy way to give your Instagram stories a more cohesive look! The one to go for is Unfold.

These are 7 useful tools you can use for social media marketing success in 2020. 

Want to become a social media marketer? Join online social media marketing course with certificate at Basecamp Digital.


Are you ready to ace social media marketing in 2020? Do not miss out on the top 7 social media tools which make every task easy and hassle-free. Read the complete blog to find the best tool for each of the task.