Attribution. Click-through Rate (CTR). Contextual Targeting. Conversion Pixel. Sounds complex, doesn't it? For a fresher or a rookie, this massive world of Digital Marketing is utterly confusing and overwhelming. Add to that, the ever-changing nature of the mediums, new platforms to keep track… exciting but also challenging.
BaseCamp Digital was started with one objective in mind. To help you understand digital marketing training without complicating it. Helmed by Dr. Pritesh Patel, a digital marketing expert with over 21 years of experience in the industry, BaseCamp Digital hopes to get more professionals to understand digital by simplifying it via easy to understand concepts and language.
The courses are designed keeping the varying levels of experience in mind. From freshers to CEOs, BaseCamp Digital has helped professionals gain a stronger foothold in the digital landscape.
Founder & Coach – BaseCamp Digital
Before becoming the independent entrepreneur he is today, Patel was an integral part of a number of big companies. To begin with, he headed FMCG & Retail verticals at Facebook India working with the top FMCG companies. His next big footprint was left as MD, India & Middle East, at Komli Media. Under his leadership, the firm became one of the Top 5 players in terms of revenue in the Display market.
Hardly cooling his heels after a successful run as MD, Patel donned the hat of ‘Marketing Wiz’. With 21+ years of industry experience up his sleeve, he has ideated, executed and celebrated several campaigns at Yahoo! India planned big-ticket innovations at Hindustan Unilever, P&G, and Citibank. He has also handled Sales for The Times of India Group. He was awarded the Yahoo! Ratna for the year 2007, the most prestigious award in Y! India.
He has completed his Senior Executive Management course from Indian School of Business (ISB) in affiliation with The Wharton, Kellogg & FDC Business School. He also holds a DBA with a specialization in Generative Artificial Intelligence, and a Post Graduate degree in Marketing from Mumbai.
To blur the serious businessman/academician image of his in your head, you’ll be surprised to know that he is an immense Formula 1 and Kurt Cobain fan! But versatile and multi-talented as he is, his profile is not complete without mentioning the most important qualification – that of a dutiful dad!
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