Artificial Intelligence

How Artificial Intelligence Will Impact Digital Marketing

Estimated Read Time - 4 mins

 Understanding Artificial Intelligence

Artificial Intelligence can be understood as the intelligence shown by machines. It is an advanced form of intelligence that helps machines to think, react, respond, and undertake different functions. 

But AI is different than human intelligence in the sense that an extensive amount of data can be fed into it. At the same time, advanced progressive algorithms help them learn and adapt quickly and act even faster. 

The result of which is seen in smart homes, smart devices, a voice enables devices, chatbots, and even self-driving cars.

Artificial Intelligence is touted to be the future of technology. Experts and enthusiasts believe in unison that AI is a must-have tool for all irrespective of which industry you belong to or work in. Inevitably, Artificial Intelligence in full force will be a game-changer in digital marketing believes digital marketing professionals. 

Therefore, we know that for aspirants like you and for those who are taking online digital courses with a certificate it must be a curious topic.

Artificial Intelligence in Digital Marketing

The success of digital marketing depends on giving an exceptional experience to customers. This leads to lead generation and ultimately sales. A good ROI is the key for brands utilizing the power of digital marketing. 

Artificial Intelligence with its capabilities can power different facets and components of digital marketing.

Let’s seen in detail how effective the use of AI will boost digital marketing results.

Audience Targeting 

Audience targeting is one of the central tasks of digital marketing campaigns. Be it Search engine optimization, Social media marketing, Search engine marketing, or even Content marketing; finding the right audience is essential. AI, in this respect, with its advanced algorithm can easily identify the right target audience for any brand’s digital marketing campaign. Not only this, but it can also use customer behavior, interests, and other related information to build better-targeted campaigns.

User Experience 

It is an uphill task sometimes for brands to offer the best user experience. The main reason is that user experience is subject to the kind of audience you are dealing with for a specific product or service. Therefore, creating campaigns simultaneously for all kinds of the audience becomes tedious. 

This is where AI focused on understanding different audience types and helping strategize precise campaigns can help digital marketing immensely. Moreover, it will help brands to deliver what the customer exactly wants.

Data-driven marketing campaigns

Big Data Analytics is leading the way in this field. There are all sorts of data available on your fingertips. This includes real-time information about users, user location, information about the date, time spent on the website, buying behavior, website traffic, so and so forth. 

The big data can be processed by AI easily and authentic and useful data can be compiled to make digital marketing execution dynamic. Data-driven marketing is already a buzz among marketing and digital-focused businesses all across the world. AI will further push the boundaries of data-driven marketing in the near future.

Maximize productivity 

Cutting unnecessary tasks is an important part of any digital marketing or marketing plans. There are many repetitive tasks that need to be executed by the digital marketing team. For example, there are social media posts that need to be scheduled for the whole week. 

In such scenarios, instead of manually doing it on a fixed time, AI-driven tool can find what is the best time as per its intelligence. It can uncover when is the right time audience use social media platforms and help execute campaigns successfully. This will maximize productivity.

Chatbots are one of the most trending AI-powered tools used today. It can directly help the customers engage with brands with minimum or no human intervention. It saves time and money for brands as well.

ROI( Return on Investment)

Decision making can either break or make digital marketing campaigns. The right decision taken at the right time can boost engagement and bring positive results. Therefore, with AI, brands can make digital plans and execution more effective. This will directly impact results and help you get better ROI.

These are some ways in which Artificial Intelligence will impact digital marketing. Those who embrace the power of this technology will surely grow leaps and bounds. You can learn more with experts at Basecamp Digital. We provide one of the best online digital marketing courses in India

Summary

Interested to know how Artificial Intelligence can change the way digital marketing is done than how we know it today?  The blog explains in depth how this can be achieved in 5 different ways. 

By - Team BaseCamp Digital
Posted on 18th Sep 2020 - 10:00 am
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