LinkedIn is currently the world’s most popular and most used social media platform for business professionals. It is estimated that over 600 million corporate executives, managers, business heads, and entrepreneurs use LinkedIn. Today, marketing teams are using this platform to bring a very high percentage of valuable leads for businesses globally.
If you are a professional interested in digital marketing training for corporates or a fresher digital marketing aspirant, B2B leads is the main objective of every business strategy in the online world. And LinkedIn is the perfect place to boost traffic, engage prospects, build authority in the niche and convert leads into sales.
This blog aims to share 7 powerful LinkedIn Marketing tips which will help you understand more about the platform and how to utilize it for maximizing business profits and growth. Here we go:
1) Optimize Company Profile
The LinkedIn platform allows businesses to open a company profile which can be used to present a well-crafted company profile to the customers, clients, associates and business partners. You can use the About section to tell the online world about the brand, products and services. Just like many other social media platforms, you can upload a customized cover page, profile photo, your location, employee information, insights and vacant job positions.
You can list awards, achievements and media mentions in the company profile. Make sure that you have placed the company link to the website. This is essential for leading customer to your brand. You should always complete the profile before moving on to the next step.
2) Optimize for SEO
It is essential that you include highly important keywords in the content of the company profile. The highly competitive space demands that you optimize LinkedIn for Search Engine. There are keyword research tools to find the most relevant keywords for your business. Use them smartly. This will help the customer to find you on Google and lead them to your company profile.
3) Thought Leadership through Content
If your content is fresh, meaningful and useful to the customer, he/she will consume it, engage with it and finally would want to know more about it. Relevancy and engagement will make you a thought leader in your niche. If you become a thought leader in LinkedIn, you can expect the traffic to take off, sales to fly high and business to scale exponentially.
You must craft a well-planned content strategy for LinkedIn before you begin. You can share blogs, articles, newsletter etc. Take the employees and partners to support you in engaging with the content which will maximize the reach of the content. Invite the people you know to like the page. And you can ask trusted and loyal customers to share testimonials.
LinkedIn is undoubtedly the best place to do networking. It is a boon for marketers to meet like-minded people who are interested in the brand, products or services. As a representative of the company, you can join groups, community, connect with other professionals and have meaningful conversations that can bear fruit and lead into long-lasting and profitable business relationships.
You can use LinkedIn ads too to grow your network. More on that in the next point!
5) LinkedIn Ads
When you get a good grip of how things work in the LinkedIn, you can opt to use the LinkedIn Ads or premium features to increase brand awareness, run paid campaigns, find new prospect details and much more. There are some amazing ways you can use LinkedIn ads to reach your audience. The three types of ads are:
- Sponsored content – This appears in the LinkedIn feed.
- Sponsored Inmail – This allows you to deliver personalized brand messages.
- Text Ads – These are the PPC or pay per click ads that appear on the side of the platform
After fixing all the 5 points you can use the analytics feature to gauge the value you are attaining with the LinkedIn page. The analytics with visitors, updates and followers options gives you detailed information about the page views, demographics, post engagement details, reach, job functions and much more.
Whether you are a small business or an established company, there is an equal opportunity for everyone on LinkedIn. Therefore, keep on experimenting with LinkedIn and find the best strategy that works for your brand. Use advanced features and latest tools to measure the value of LinkedIn marketing in your overall marketing plan.
These are the powerful 7 tips that will help you ace LinkedIn Marketing.
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- Learn all about LinkedIn marketing, latest trends, successful strategies, advanced tools from industry professionals.
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