Change is the name of the game when it comes to Google Algorithms. Since Google’s inception, algorithm updates were a regular feature. In the past decade and a half, there are thousands of small and big changes the search engine giant has done.
What is Google Algorithm?
Google is a search engine which displays website pages as soon as a user enters a query or searches for something in the search bar. By simple definition, Google uses complex algorithms to show the best web pages on the search engine results pages – SERPs. It takes into account various ranking signals and criteria based on which results are delivered to a web user. SEO – Search Engine Optimization encompasses different strategies and techniques and it plays a vital role in optimizing websites and boosting these ranking signals for different businesses on the web.
If you are an aspirant interested in taking digital marketing training in Mumbai or any other place, you must know about the top 7 Google Algorithm updates. This will help you in SEO work as well. So, here we go into the details.
Note that these are not in the order of the year updates took place. Let’s begin with 5 Ps of Google Algorithm.
Google Panda Algorithm was released in the year 2011. The main goal was to improve the quality of the content on the web pages. The algorithm assigned a quality score on websites with high quality and valuable content. Those websites with low-quality and plagiarized content along with keyword stuffing tactic were ranked low.
You as an SEO expert must regularly run website checkup to find any internal or external duplication of content. Avoid over-optimization by using stuffing keywords and leaving website pages with thin content.
When Google search engine first began, those web pages were ranked on top which had the most number of links from other websites. Launched in the year 2012, the Penguin algorithm update downgrades the website ranking of those who use unnatural linking tactics, over-optimized backlinks with anchor text or poor quality backlinks. The links from spammy sites are also considered negative.
You must get rid of such harmful website links. Either you can ask the webmaster of the linking websites to remove the links or you can use Google’s Disavow tool to disavow the links in case you receive no response from the webmaster.
Pirate Algorithm update was launched with a unique and specific task. Google is known for millions and billions of websites many of which consist of pirated content. Especially with torrent sites which made movies and songs free for the user, Google was receiving regular copyright violations and copyright infringement reports. This update targeted such sites.
The impact of this update isn’t up to the level as such websites pop up so frequently and controlling them is a difficult task.
The Pigeon Algorithm update focused on best website results in return to search queries which contained distance and location. It is directly affecting the local search rankings and local search results. Thus, a website with optimization with poor on-page and off-page SEO activities gets affected.
You must use Google My Business Listings for local businesses effectively. Include relevant and popular local directories in the off-page activities.
The local ranking filter is powered by the Possum update. It takes into consideration the search query phrasing and the geographical location of the user to give better search results. Those businesses which are nearby will easily feature in the results.
It is now important that you mention the complete exact address of your business. You can use more local keywords as well for better performance and avoid fake listings.
These are the 5 Ps of Google Algorithm Updates. Plus, you can find out about 2 more very important algorithm updates below.
Google always aims to make the experience of the user the best and RankBrain does that brilliantly. To better understand the intent of the searcher’s query, RankBrain, an AI-powered program analyzes it before delivering efficient results. It is also capable of ranking the website by analyzing and decoding what page is talking about and if the search results will serve the purpose.
You can maximize the user experience and use keyword plans that are closer to user intent to negate the impact of this update.
Released in 2015, Mobilegeddon is aimed to downrank those websites which are not mobile-friendly. Google believes mobile is the future and therefore it wants businesses to build websites which are optimized for mobile. It has severely impacted those websites which are not mobile-friendly.
Create a mobile version of web pages. You can use tools and technology to optimize it for mobile.
Become an SEO expert. Join Digital marketing course in Mumbai with placement assistance at Basecamp Digital. Visit https://basecampdigital.co/
Google search engine is known to roll out algorithm updates regularly to make the user experience better. Do you know about them? Find the top 7 algorithm updates and how it has affected website ranking and much more.