Online digital marketing courses

Why Should You Choose Digital Marketing As Your Career In 2021?

Estimated Read Time - 7 mins

There are countless options available for the youth today in India and around the world. So, a natural question arises; why should you choose digital marketing as your career? To put in a few words, the answer to the matter is that digital marketing is the future and, therefore, the best career option.

 The best digital marketing courses in Mumbai have gained popularity, and students are more interested than ever before to learn digital education. It again shows digital is the future, and the year 2020-21 is a great year to become a digital marketer. Besides the stated fact, there are several reasons why you should or may opt for a digital marketing career. 

ll the students who have cleared their class 12 exams, college graduates, and fresh and experienced professionals, here are a few of the top reasons:-

Digital is the New Normal

The COVID-19 pandemic has substantially changed the world as we knew it before. If you carefully observe the things around you, you will realize that businesses are not running. 

There are lockdowns and social distancing measures that have pegged back industries across verticals. Take any sector like manufacturing, electronics, or food processing; it has suffered substantial economic setbacks.

Digital is the only sector that is functioning well and useful. Many businesses are switching to digital mediums to promote their brands and products or services. The pharmaceutical brands and shopping stores are utilizing digital platforms like WhatsApp, Facebook, and online websites to engage with customers. Now you will understand how much a digital marketing career is important.

This new normal will be ruled by digital, and it opens a plethora of opportunities for upcoming digital marketing aspirants to make it big in the future. It is your chance to become a part of the digital revolution, and you can begin your journey with the best digital marketing courses in Mumbai with placements.

Huge Demand for Digital Marketing Professionals

As the number of businesses across India and the world has realized the power of digital marketing, there is a surge in demand for digital marketing professionals. 

Companies are using social media marketing to promote their brand, make new customers, and increase their affinity towards their products and services. Similarly, PPC is used to be on top of the search engine results page. Brands with a reasonable budget are exploring PPC to boost sales. 

You might have noticed the paid ads when you search for anything on the web. Search Engine Optimization, Email Marketing, Mobile Marketing, Content Marketing are some of the other digital marketing branches that are used by businesses. 

There is a skill gap now in India. It is high time that businesses hire thorough professionals who have practical as well as theoretical knowledge. 

You can fill this gap. Don’t give much time to ponder over the digital marketing course fees in Mumbai. If the institute is well known and has great mentors, you must join that institute. Always look for digital marketing institutes that offer comprehensive training that covers all facets of digital marketing. By the year 2021, the number of digital marketing jobs is predicted to increase exponentially if you choose a digital marketing career. 

Excellent Skill with High Value

It doesn’t matter if you are working in any other industry; digital marketing is for everyone. 

Experienced professionals, corporate tycoons, CXOs, and company employees can learn digital marketing. It is an added skill to your resume. Having a digital education will give you an extra edge over others. 

And with the COVID-19 pandemic, companies are on the lookout for versatile talents who can add immense value to their business and add additional cost too. This makes digital marketing the perfect course to take now. 

Basecamp Digital is one of the leading digital marketing institutes in Andheri, Mumbai. Take Online digital marketing classes from industry experts and become an in-demand digital marketing professional.

Career Opportunities in Digital Marketing

If you choose a Digital marketing career you can find the below opportunities that you can adopt. 

1) SEO Executive - SEO Executive is the designation where beginners can start their career in SEO. SEO executives can manage SEO campaign and their campaign analysis.

2) SEO Manager: SEO manager who will take care of everything related to SEO. He has to make strategy and their implementation. The main objective of an SEO manager is to improve website visibility on search engine result pages, especially on Google. The job varies whenever needed. Some common task that is taken care by SEO manager

  • Web Analytics
  • Content marketing plan and execution
  • Keywords research for any new projects
  • Website Content flow
  • Need to take care of technical SEO
  • Developing a keywords strategy

SEO is also the best digital marketing career if you wish to choose it.

3) PPC Manager: PPC Manager is someone who sees the overall campaign performance in google ads as well Facebook ads. He has to check everything like campaign budget, bidding, and overall expenses that causes conversion for a particular business.

  • The below task will be handle by PPC Manager
  • Keywords Research and Targeting
  • AD copies for every ad
  • AB Testing
  • Data Analysis
  • Increasing traffic by adjusting budget and bid

4) Social  Media Manager: The social media manager handles social media channels of your company's or clients' projects. Apart from creating content and advertising, you can expect the below works as well. To be honest, the majority of Girls are choosing social media as a digital marketing career. 

  • Posting updates
  • Collecting followers on social media channel
  • To Solve queries of customers through social media channels
  • Promotion of brand and image
  • Analyzing the follower's data

5) Blogger: If you are good at content writing then you can make a career in blogging. It is not easy for everyone to become a blogger. Blogger is someone who can write quality content by referring to a different website but doesn't copy-paste the content.

Blogger is someone who can write the content on any niche like Education, Health, Digital industry, Chemical industry, Restaurant.

Bloggers can do guest posting and increase website traffic. 

Blogger always provides valuable content to their readers.

There are other career opportunities in digital marketing like Youtuber, influencer marketing, Media Buying, Affiliate Marketers, and more

Who Can Learn Digital Marketing?

As per me, Digital Marketing is something everyone can learn.

Students: Students are participating more as compared to others because they want to build a career in digital marketing. 

Working professional: Every business needs digital marketing to grow. There are several marketers who don't know much more about digital marketing, they have also started learning digital marketing. 

HouseWife: Never thought of this, to be honest, Women who have a business and they want to promote their business, have also started learning digital marketing.

Changing current Profile to Digital Marketing Profile: People are also switching their current profile to digital marketing profile. We have seen profiles like software engineers, executive-level from the industry they are also moving to digital marketing. 

Now it's your turn to get into digital marketing :-)


For more information about our online digital marketing courses, call us today on +91-9324367127 or e-mail at


By - Team BaseCamp Digital
Posted on 29th Apr 2021 - 8:00 pm
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