Social Media Marketing

Learn how social media platforms, online reputation management and platform-specific campaigns help brands grow, engage audiences and drive business results.

Bestseller 4.9 (2,847 ratings) 8,234 students

Created by Dr. Pritesh Patel

Last updated 03/2026 English English [Auto]

What you'll learn

Understand the fundamentals of social media and how it has evolved with the internet
Learn how social media management works and how it is used in business
Explore how brands use social media growth strategies to increase visibility and engagement
Understand online reputation management and why it matters for businesses
Learn how Facebook advertising works, including targeting, creatives and campaign management
Explore Instagram marketing techniques, reels and advertising features
Understand YouTube advertising, influencer marketing and content creation strategies
Learn how Pinterest, Twitter/X, Snapchat, LinkedIn,and blogging fit into social media marketing
Analyze real-world case studies to understand how brands use social platforms effectively
Learn how to measure social media performance using key metrics and optimize campaigns for better engagement and business growth

Course content

11 sections • 41 lectures • 2 hours total length

Introduction to Social Media 7 lectures
Online Reputation Management 2 lectures
Facebook 9 lectures
Instagram 4 lectures
Youtube 6 lectures
Pinterest 3 lectures
Twitter 4 lectures
Snapchat 2 lectures
LinkedIn 3 lectures
Blogging 1 lecture
Assessment 1 lecture

Requirements

  • No prior social media marketing experience required
  • Basic familiarity with social media platforms
  • A willingness to learn about digital marketing and brand promotion

Description

Master the art of Social Media Marketing and learn how today's leading brands use social platforms to build awareness, engage communities, generate leads, and drive measurable business growth. This comprehensive, industry-focused course is designed for beginners, marketing professionals, entrepreneurs, freelancers, content creators, and agency teams who want to develop practical, in-demand social media marketing skills.

Throughout this course, you'll gain a deep understanding of Social Media Marketing, Social Media Strategy, Social Media Management, Online Reputation Management (ORM), Facebook Marketing, Instagram Marketing, YouTube Marketing, LinkedIn Marketing, Pinterest Marketing, X (Twitter) Marketing, Snapchat Marketing, Blogging, Influencer Marketing, Content Strategy, and Social Media Advertising. You'll learn how successful businesses create platform-specific campaigns, build engaged communities, and optimize content to achieve marketing and business objectives.

Using real-world examples, case studies, and industry best practices, you'll explore the evolution of social media, social media management frameworks, brand positioning, audience targeting, content planning, paid advertising, influencer collaborations, and campaign optimization. The course also covers Facebook Ads, Instagram Reels and advertising, YouTube content and video marketing, LinkedIn for professional branding, Pinterest marketing strategies, X (Twitter) engagement, Snapchat marketing, blogging, and online reputation management to help you build a complete social media marketing strategy.

You'll also learn how to measure campaign success using key social media metrics, engagement analytics, audience insights, reach, impressions, click-through rates (CTR), conversions, and return on investment (ROI). By understanding how to analyze and optimize campaign performance, you'll be able to make data-driven marketing decisions that improve engagement and business results.

By the end of this course, you'll have the confidence to create, manage, and optimize social media marketing campaigns across the world's leading platforms. Whether your goal is to grow a business, become a social media manager, build a personal brand, manage client accounts, or launch a successful freelance career, this course provides the practical knowledge and strategic foundation needed to succeed in today's competitive digital landscape.

Start your Social Media Marketing journey today and learn how to build high-performing campaigns, grow online communities, strengthen brand reputation, and turn social media into a powerful business growth engine.

Who this course is for:

  • Marketing students and beginners who want to understand social media marketing
  • Business owners and entrepreneurs looking to grow their brand through social platforms
  • Working professionals who want to upskill in social media strategy and campaign management
  • Freelancers and agency professionals who want to offer social media marketing services
  • Anyone interested in learning how brands use social media, ads, and content to drive growth

Instructor

Dr. Pritesh Patel

Founder & Coach — BaseCamp Digital | Ex-Meta · Ex-Yahoo · ISB Alumni | Doctorate in Gen AI

4.9 Instructor Rating 8,000+ Students

With 21+ years of experience in digital marketing and AI, Dr.Pritesh Patel has trained professionals from top companies like Times of India, OLX, Network18, and more. His practical approach combines industry insights with hands-on learning.