Programmatic

  • Podcast Platform Acast Acquires Pippa To Grow Its Long Tail
    by Alison Weissbrot on April 25, 2019 at 4:30 am

    The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms of… Continue reading » The post Podcast Platform Acast Acquires Pippa To Grow Its Long Tail appeared first on AdExchanger. […]

  • As Advanced TV Competition Heats Up, DISH Media Brings in Cognitiv Vet Dave Antonelli
    by Sarah Sluis on April 25, 2019 at 4:30 am

    When DISH Media hired Dave Antonelli from the AI startup Cognitiv to lead its advertising strategy and sales, a key reason was his experience in startups around new tech. “When you work at a startup, you have to think and move quickly in a dynamic market, and that’s no different than what we are doing… Continue reading » The post As Advanced TV Competition Heats Up, DISH Media Brings in Cognitiv Vet Dave Antonelli appeared first on AdExchanger. […]

  • More Consolidation In Mobile Attribution Likely On The Horizon
    by AdExchanger on April 25, 2019 at 4:05 am

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Dar, general manager, US, at Taptica. Mobile attribution has evolved from connecting clicks to installs to helping marketers understand the post-install world and detect and mitigate fraud. As the… Continue reading » The post More Consolidation In Mobile Attribution Likely On The Horizon appeared first on AdExchanger. […]

  • Cox-Owned Gamut On Why Local OTT Is About More Than Just Aggregating Inventory
    by Allison Schiff on April 25, 2019 at 4:04 am

    Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.” Inventory is scattered. Data is fragmented. And advertisers need different strategies to hit different demos based on geography. A buyer might want to reach 34-year-old moms, for example, but that can mean one thing in Birmingham, Ala., and another… Continue reading » The post Cox-Owned Gamut On Why Local OTT Is About More Than Just Aggregating Inventory appeared first on AdExchanger. […]

  • AT&T Uses Ad Revenue To Manage Content Costs; Hertz Sues Accenture
    by AdExchanger on April 25, 2019 at 4:03 am

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wicked Curve AT&T is “bending the content cost curve,” CEO Randall Stephenson told investors on the company’s quarterly earnings call on Wednesday. And Xandr is a key part of that plan. Costs are rising for TV programming and network carriage deals. But AT&T… Continue reading » The post AT&T Uses Ad Revenue To Manage Content Costs; Hertz Sues Accenture appeared first on AdExchanger. […]

  • Facebook Sets Aside $3 Billion For Potential FTC Fine
    by Sarah Sluis on April 24, 2019 at 9:02 pm

    Facebook set aside $3 billion for a potential FTC fine, the company revealed Wednesday when it announced its first quarter earnings. Facebook estimates the fine, which stems from its privacy practices, could range from $3 billion to $5 billion. “We are focused on building out our privacy-focused vision for the future of social networking and… Continue reading » The post Facebook Sets Aside $3 Billion For Potential FTC Fine appeared first on AdExchanger. […]

  • Brave Launches Ad And Rewards Platform, Pitting The Browser Against Ad Tech
    by James Hercher on April 24, 2019 at 5:10 pm

    Brave, a privacy-centric web browser, launched its advertising and user rewards platform on Wednesday. The Brave browser debuted three years ago and now has more than 9 million users. Its co-founder and CEO Brendan Eich created JavaScript and co-founded Mozilla, which operates the Firefox browser. The new Brave ads are more like browser notifications than… Continue reading » The post Brave Launches Ad And Rewards Platform, Pitting The Browser Against Ad Tech appeared first on AdExchanger. […]

  • Epsilon Could Push Publicis Into A New Privacy Ballgame
    by Allison Schiff on April 24, 2019 at 4:55 pm

    With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the General Data Protection Regulation and, likely, any other privacy legislation that comes down the pike. Controllers, in GDPR parlance, determine how and why personal data is processed. Controllers are also required to establish a… Continue reading » The post Epsilon Could Push Publicis Into A New Privacy Ballgame appeared first on AdExchanger. […]

  • Podcast: Media Agency Tectonics
    by Zach Rodgers on April 24, 2019 at 12:49 pm

    Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The company now has $13 billion under management across Carat, dentsu X, iProspect and other agencies. This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growth… Continue reading » The post Podcast: Media Agency Tectonics appeared first on AdExchanger. […]

  • Can Advertisers’ Pressure Jumpstart Publishers’ Alliances?
    by AdExchanger on April 24, 2019 at 4:04 am

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Unilever recently announced “Unilever Trusted Publishers,” a network of global, regional and local publishers and platforms with whom it will build a media environment with… Continue reading » The post Can Advertisers’ Pressure Jumpstart Publishers’ Alliances? appeared first on AdExchanger. […]

Source: Adexchanger.com