Google Marketing

  • Are you wasting money on Google Ads?
    by Digital Marketing Depot on April 23, 2019 at 4:36 pm

    Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. This is great news in concept, […] The post Are you wasting money on Google Ads? appeared first on Marketing Land. […]

  • The time has come to optimize for IRLs rather than URLs
    by Anders Hjorth on April 23, 2019 at 1:56 pm

    Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. The post The time has come to optimize for IRLs rather than URLs appeared first on Marketing Land. […]

  • Debunking the top 5 stereotypes of programmatic traders
    by Alex Perrin on April 22, 2019 at 5:27 pm

    Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do. The post Debunking the top 5 stereotypes of programmatic traders appeared first on Marketing Land. […]

  • New customer acquisition vs. retention: 7 best practices for search
    by Steve Costanza on April 19, 2019 at 4:09 pm

    Here’s how retailers should map their audience strategy for new-versus-returning customers to search. The post New customer acquisition vs. retention: 7 best practices for search appeared first on Marketing Land. […]

  • Here’s how digital word of mouth and search have converged
    by Adam Dorfman on April 18, 2019 at 7:13 pm

    Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. The post Here’s how digital word of mouth and search have converged appeared first on Marketing Land. […]

  • Window shopping 2.0: How visual search is revolutionizing digital fashion retail
    by Inbal Lavi on April 18, 2019 at 6:05 pm

    Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. The post Window shopping 2.0: How visual search is revolutionizing digital fashion retail appeared first on Marketing Land. […]

  • 4 stats on what wins on Amazon vs. Walmart
    by Andrew Waber on April 16, 2019 at 12:00 pm

    Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page elements. The post 4 stats on what wins on Amazon vs. Walmart appeared first on Marketing Land. […]

  • A case study for delivering performance in a mature Google Ads account
    by Mark Meyerson on April 10, 2019 at 12:05 pm

    Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. The post A case study for delivering performance in a mature Google Ads account appeared first on Marketing Land. […]

  • Amazon advertising: Here’s how you can refine your strategy
    by Himanshu Jain on March 28, 2019 at 4:49 pm

    Brands need to understand the incrementality of each click and then optimize their bids. The post Amazon advertising: Here’s how you can refine your strategy appeared first on Marketing Land. […]

  • The secret formula for determining a marketing budget
    by Digital Marketing Depot on March 27, 2019 at 4:35 pm

    Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective […] The post The secret formula for determining a marketing budget appeared first on Marketing Land. […]

Source: Marketingland.com