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Top 5 Digital Marketing Components you should know

Marketing always involves robust strategies to achieve the ultimate brand objective. Several key components play an important role in helping the sales and marketing people to lay down their plans around them. Similarly, digital marketing has several components which when combined together make it perfect for execution. Therefore, every digital marketing aspirant takes note: the mentioned components in the blog will in one way or another help you in this career. Best digital marketing courses in Mumbai like which is provided by Basecamp Digital cover all these components comprehensively. The aim is to equip students with a strong foundational education in digital marketing. 

Let’s not wait, and jump into the main digital marketing components you should know

1) Website Design 

The first digital marketing component is a working, optimized and engaging website which have all the right security certifications, trusted domain, hosting, and high-quality content. It is on the top of the list because whatever you do in the digital world is directly connected to your website most often. Like all roads lead to Rome, all your digital marketing performance is to lead the client to the website. Therefore, a basic or thorough knowledge of website design is a great way to begin the digital marketing journey. 

2) Search Engine Optimization 

The second digital marketing component is SEO. you have plans to master digital marketing, you must know about search engine optimization. It is again vital to keep the website at the forefront of the search results. With SEO techniques and valuable and unique content, your half of the job which is to boost website traffic is accomplished. But make no mistake, there is a lot of technical stuff in SEO, and learning about them should be your aim.

3) Content Writing and Marketing  

Content, both unique and optimized impresses Google-like nothing else. At the same time, good content makes people read more. This means people visiting your website increases. Also, it increases the chance of conversion or sales. So, as you can see, it all begins with the right content with optimized SEO keywords. Along with writing, marketing of the content is equally an important strategy to ace digital marketing. Search Engine Optimization automatically receives a boost with excellent content and helpful marketing tactics. Content writing is the most important digital marketing component that you should know. Digital marketing is all about content.

4) Social Media Marketing 

If SEO is a kind of behind the scene activity that reaps benefits for the business, social media is the star of digital marketing. Social media marketing is the best digital marketing component at all. As we all know when something gets viral it happens only one social media marketing.

As you might have observed, digital marketing aspirants often opt for social media marketing courses more than any other course. The reason behind this is that the students themselves are using social media marketing platforms. But again, using it for business growth and profits is a slightly different ball game. You must learn about all the platforms like Facebook, Instagram, Twitter, YouTube, and other upcoming platforms and how it works. 

Integrating all these platforms and churning out a remarkable strategy is what digital marketing does. As a digital marketer, you would need to have an excellent understanding to maximize business reach and growth. 

5) PPC (Pay Per Click)

In short, PPC is one giant component of digital marketing. Google AdWords and other PPC platforms are the keys for any brand to achieve breakthrough growth in the digital world. The budget allocated for PPC campaigns is huge and the results are equally humungous. There are a lot of complex features and strategies brands must adopt to gain success in PPC. Who else is better equipped to help businesses than a digital marketer? A master in digital marketing would be able to impart the success of PPC to SEO too. 

You now know the key components of digital marketing and why they are stronger together. This will help you immensely to gain an advantage over others. Irrespective of digital marketing course fees, you must join a digital marketing institute to learn about these essential components in-depth and gain mastery. 

Basecamp Digital is one of the leaders in digital marketing education. Learn from professionals and qualified mentors who will help you learn and implement the latest trends in the industry. 

Advantages of Digital Marketing Components:

Low Cost:

As we all know marketing and advertising is a biggest financial burden when it comes to Cost. Big businesses can invest in marketing whereas, for a small business, it will be a nightmare.  

Marketing through digital platforms offers affordable alternatives to the traditional method.

Digital marketing is cost-effective, and it helps you to get maximum Roi on a Limited Budget.  With just a few bucks you can subscribe to Thousands of email subscribers and do email marketing about your business. 

Huge Return on investment:

Every Business looks for a better return on investment when it comes to marketing. Digital Marketing gives a substantial return on a small investment. Email marketing campaigns and social media marketing cost less as compared to traditional marketing.

Brand Development:

Businesses can use digital platforms for branding their companies. There are several ways to increase brand awareness. Good quality content for blogs and websites creates helps in developing brand awareness. So, be active on social media and post quality content that user like the most.

Easy to share:

Let’s grow together. Businesses can share a post on social media channels to get better engagement. Guest post is the better way to where you can share the quality article with the Author to post on his blog sites.

This may give you a tremendous amount of sales and inquires. 

Precise Targeting:

Digital marketing gives detailed targeting options while you run the campaign on Facebook or Google. Traditional marketing is based on pay and pray, where ads run on different platforms with substantial reach and hoping that users would love this ad.


You can use components of digital marketing to market your products globally. You can sit in one place and market your products at different locations. 

Digital Marketing Guide:

Every business wants to grow right? Businesses will either hire a digital marketing agency or will do this own.

we would like to share a basic digital marketing components Guide, and it would help your business to grow.

Before starting any digital campaign you need to understand the below concepts.

1)  know your customer

2) set a goal

3) know your customer what they want

4) AB Testing


Want to become the best digital marketer in the town? Learn essential components of digital marketing that form the core of any strategy and helps businesses to achieve great success. It includes web design, SEO, Content, SMM, and PPC.

Learn latest trends with our online digital marketing courses, call us today on +91-9324367127 or e-mail at