Content Marketing

  • Apple News, Google News, Google Newsstand: What marketers need to know
    by George Nguyen on April 15, 2019 at 4:19 pm

    What they are, how they work and how to optimize for Google News and Apple News. The post Apple News, Google News, Google Newsstand: What marketers need to know appeared first on Search Engine Land. […]

  • Google launches News Initiative subscriptions lab for publishers
    by Greg Sterling on March 21, 2019 at 2:51 pm

    The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ The post Google launches News Initiative subscriptions lab for publishers appeared first on Search Engine Land. […]

  • Optimizing content for voice search and virtual assistants for a competitive edge
    by Damian Rollison on February 11, 2019 at 5:47 pm

    Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns. The post Optimizing content for voice search and virtual assistants for a competitive edge appeared first on Search Engine Land. […]

  • From funnel to flywheel
    by Sponsored Content: CallTrackingMetrics on October 16, 2018 at 11:30 am

    If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […] The post From funnel to flywheel appeared first on Search Engine Land. […]

  • Findera search engine helps recruiters find talent, sales find leads
    by Barry Levine on September 28, 2018 at 10:23 pm

    The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide. The post Findera search engine helps recruiters find talent, sales find leads appeared first on Search Engine Land. […]

  • How to find good writers and other content marketing struggles
    by Jessica Foster on August 29, 2018 at 5:39 pm

    You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here’s a look at how to hire good copywriters that will help drive traffic and sales to your site. The post How to find good writers and other content marketing struggles appeared first on Search Engine Land. […]

  • Here’s why you should start thinking of content marketing as an SEO strategy
    by Sponsored Content: Marketin9 on July 24, 2018 at 11:30 am

    SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […] The post Here’s why you should start thinking of content marketing as an SEO strategy appeared first on Search Engine Land. […]

  • 5 Tips to Choosing Your Winning Business Domain Name
    by Sponsored Content: Verisign on June 25, 2018 at 11:30 am

    Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees […] The post 5 Tips to Choosing Your Winning Business Domain Name appeared first on Search Engine Land. […]

  • EU’s disruptive ‘copyright reform’ moves closer to passage
    by Greg Sterling on May 29, 2018 at 5:55 pm

    Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies. The post EU’s disruptive ‘copyright reform’ moves closer to passage appeared first on Search Engine Land. […]

  • How to use domain names for marketing
    by Sponsored Content: Verisign on May 23, 2018 at 11:30 am

    Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […] The post How to use domain names for marketing appeared first on Search Engine Land. […]

Source: searchengineland.com